As you may know, United Airlines (NASDAQ: UAUA) operates nearly 4,500 daily departures to more than 300 destinations worldwide. In 1981 the airlines launched MileagePlus®, their industry-leading loyalty program, and have consistently soared with innovative ways for members to earn and redeem miles worldwide.
However, the program experienced turbulence when it came to low-mileage earners. By offering Restaurant.com cards, the airline was able to drive program usage, increase customer satisfaction and encourage more customers to become true frequent fliers.
Here is a quick overview of the incentive program we developed for United.
The Challenge for United Airlines
A growing number of MileagePlus members accrued low-to-moderate mileage levels that didn’t earn free flights. A new, compelling reward was needed to engage and grow this important customer segment.
The Restaurant.com Solution
United Airlines expanded the MileagePlus® program with Restaurant.com Cards as a redemption option. A digital marketing campaign supported the launch and connected with the crucial customer segment.
Restaurant.com Cards gained and maintained broad acceptance among loyalty program members. This reward is now the #1 non-travel redemption option in the MileagePlus program.
By working with our incentives experts, the loyalty team at United was able to turn an opportunity of growth into a long-haul success. See how we can help your business take off. Contact us at firstname.lastname@example.org.
He just joined the team in July, but already, Dane James’ Restaurant.com colleagues consider him a polished professional, a strong leader and someone with deep knowledge of developing and managing teams.
Dane comes to Restaurant.com from Essendant, Inc.—a major supplier of workplace essentials—and spent his career managing teams of all sizes.
It’s common knowledge among business managers that incentives—especially those with broad appeal —pay off by drawing and retaining clients and boosting company growth. Yet not all incentives are created equal.
“When you’re finished changing, you’re finished.” Ben Franklin’s words still resonate, especially when it comes to business updates.
We’ve been offering Restaurant.com incentives for more than a decade. Since then, we’ve helped thousands of businesses achieve their marketing goals and grow, all while building our own resources, delivering high-touch services and adding to our team of experts.
Discover an irresistible way to motivate consumers. Restaurant.com and Travel Savings Card teamed up to create the Dine & Travel Pass, two compelling incentives bundled into one powerful offer.
Whether your business goals are to attract new purchases, encourage higher spend or reward loyalty, the Dine & Travel Pass adds incredible value—and invaluable customer experiences—to any promotion.
It’s a challenge faced by every type of business—keeping existing customers while attracting new users.
There are lots of facts showing the importance—and difficulty—of doing both.
Twice as many companies—44 percent—concentrate on customer acquisition, while 18 percent focus on retention.
Now there are 62,000 reasons for your customers to crave Restaurant.com incentives! We are pleased to welcome even more dining options to the Restaurant.com nationwide network with the addition of Diet-to-Go® and Edible Arrangements®. While we’re continually adding new restaurant partners every day, these two new partners are particularly noteworthy as they expand our offering beyond traditional restaurants.
It’s a marketer’s dream. A new customer walks into your purchase stream, trusting you, wanting your product and ready to purchase. Why aren’t you living it?
WOMM (word of mouth marketing) and referrals, according to Forbes, “has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company…” In a recent study, 64% of marketing executives indicated that they agree and believe WOMM is the most effective…however, only 6% say they have mastered it.(1)
It may be warm outside, but Black Friday and Cyber Monday will be here in a blink. Before business gets busy, now is THE time to turn your holiday wish list into an incentive action plan.
Incentives boost holiday campaigns. With so much competition out there, they help your business rise above the rest.
Want to boost your business? This October 3-7, celebrate your team during Customer Service Week!
Great customer service contributes to customer satisfaction–and that generates customer loyalty, which adds to the success of your company. Best of all, delivering excellent customer service makes your employees feel good about their work.