For most businesses, it takes a thoughtful recipe of promotion and relevance to turn periodic purchasers into loyal customers.
For example, Mileage Plus, the award-winning reward program of United Airlines® had a growing number of fliers who were accruing miles but not enough to reach the “free-flight” tier.
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The business benefits of reducing your use of paper are incredible—no matter what type or what size business you have. From improving organization, security and simplifying record retrieval to lowering day-to-day costs, it simply makes sense.
While going paperless is beneficial for consumers too, it may take a little—or even a lot—of convincing for them to do so. We’ve put together some ideas to help you get them to sign up and toss paper for good. [Read More…]
While cash is king in a number of scenarios, when it comes to customer loyalty and incentives, the Incentive Gift Card Council shows us that cash takes a backseat to gift cards.
Whether it’s picking out an item and using it, taking the family to dinner or going to an event—gift cards create an experience that will be remembered long after a cash bonus is spent. What’s more, the company who delivered the experience will also be remembered.
Brands gets a boost when aligned with gift cards. By offering gift cards, brands gain awareness, which leads to greater participation. But choose wisely, consumers will also categorize the brand with not only the gift card provider…but with the products and servers the gift card ultimately provides.
Boost Word of Mouth
When someone earns an incentive, it’s much more interesting to tell how they used a gift card than how they paid bills with cash. This means that more people will talk about and share their gift card experience, making it even more attractive to others.
Deliver a Higher Value
As a final note, gift card incentives can also be less expensive to purchase than the amount written on the card, unlike cash, which is the exact amount. This means that gift card incentives can actually cost less than cash…and deliver more and better benefits. For instance, a $25 Restaurant.com Card can be purchased for as little as $4.25 (bulk discount), but it still offers the full $25 value to the customer.
What do you think? Do gift cards rule the incentive space? Or is cash still king?
This year, Restaurant.com achieved a significant milestone: we now offer 20,000 (and growing!) restaurant choices across the nation. To celebrate, we hosted the Plates of Thanks campaign, sending gifts of gratitude to American businesses to help them attract new customers, reward loyal customers and boost overall sales. [Read More…]
It’s that time of year! It’s time for the sound of jingle bells, the sight of snowflakes floating in store windows…and the smell of the money that retailers will spend on Black Friday to kickoff the holiday shopping season.
Black Friday is serious business for retailers. Customers line up earlier and earlier (sometimes even on Thanksgiving now), and the deals get bigger and crazier every year. So, that begs the question, “What is YOUR business doing for Black Friday?” Want to begin the season with a burst of energy, but still not sure how to do it?
We’ve scoured the sale papers and patrolled the Internet for a few ideas that could spark your next big Black Friday idea.
While it’s tempting to focus all of your marketing efforts on acquiring new customers, research shows that there is far more opportunity in marketing to your existing customers. Check out the infographic below on the value of an existing customer for some stats!
With Q4 just getting started, it’s a great time to fine tune your business’ holiday strategy. From early shoppers and Black Friday to social media commerce, we’ll give you a good look at the hurdles—and opportunities—many businesses face this season. [Read More…]
How does your business move the needle?
Flash sales? Bonuses? Free shipping? While all of these are effective for short-term bursts, discounting your products, fees and services cuts into your bottom line—especially over the long haul. [Read More…]
Four ways to reach the most frugal customers.
You’ve probably know them…the three basic types of spenders: The preferred un-conflicted who spend normally and regularly. The rare spendthrift, big spenders who tend to throw money around extravagantly. And the tightwad, the most frugal folks who require a bit more arm-twisting to make any type of purchase.
Think for a moment of your customers. Chances are, you don’t have a lot of spendthrifts visiting your store regularly — sadly, big spenders are few and far between since the last recession! Most of us see a fair share of tightwads…and we’ve all felt the challenge many businesses do when marketing to them.
Have heart! We’re here with some bright ideas to get those frugal folks to open up their wallets and spend. [Read More…]
Accurate, timely and cost-efficient delivery of incentives defines successful fulfillment. In the digital age, some audiences respond well to email and technologically advanced fulfillment approaches. Others prefer non-interactive delivery methods, including direct mail, yet these costs are high due to postage, printing and labor costs. [Read More…]