Face Time with Sharon Culpepper, Enterprise Sales

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Restaurant.com Business Incentives welcomed Sharon Culpepper to the team in October 2016, and she quickly revealed her true strength: going above and beyond. Throughout her career, Sharon focuses on cultivating business relationships to give her customers a competitive edge. In fact, her keen knowledge and attention to detail once saved a customer nearly $1M annually!

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Share This: Case Study of Budweiser’s World Series Video

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Welcome to Share This, our new blog series featuring share-worthy marketing stories from around the nation. Our first story features Google’s excellent case study about the Chicago Cubs’ World Series victory and Budweiser’s incredible celebratory ad campaign.

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A Fresh Batch of Loyalty Engagement for 2017

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Good news! Americans love loyalty programs. In fact, the average household is enrolled in 29 different programs! Yet they’re only active in 12 or so. (1) So it’s vital that your program stand out and keep your customers engaged.

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Visit us at IFA 2017 in Las Vegas

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Connect with Restaurant.com Business Incentives at the International Franchise Association (IFA) Annual Convention, the biggest franchise event of the year. Make an advance appointment and you’ll get a $100 Restaurant.com Card to try for yourself.

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4 Tactics to Turn Millennials into Loyal Customers

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It’s not hard to see why marketers are making “Generation Y” a priority. There are 80 million millennials in the U.S. alone…packing an annual buying power of $200 billion. (1) Yet marketers are facing a problem: how to get this generation’s attention…and what to do with it once they have it.

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How Leading Marketers Use Incentives

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Four thousand of the world’s top marketers provided insights on every touchpoint in the customer experience. Overwhelmingly, marketing leaders look to incentives as part of a cohesive customer journey that leads to customer satisfaction, the number one success metric for marketers today.

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Dine@Home: Meeting Demand for Delivered Gourmet Foods

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One of the hottest new dining trends at Restaurant.com isn’t in restaurants. More and more, consumers are skipping the grocery store and ordering meal kits and gourmet and specialty foods that can be enjoyed at home…and cost less than going out. (1)

To leverage this trend, Restaurant.com now includes home delivery providers through its new Dine@Home collection—an attractive new redemption option.

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Top 5 Most Effective Uses of Incentives in Surveys

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Offering incentives to boost survey response rates is a slam dunk. You want information, people want stuff. And incentives effectively raise response rates! However, it’s not always necessary to use incentives to get the results you need, plus offering incentives too often may skew your data.To save you time, money and bad data, our incentives experts present five scenarios where offering incentives will be your most effective strategy.

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This Holiday, Be the Last-Minute Hero

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There are many reasons a business might need a last-minute promotion in Q4, from under-performing tactics to stock miscalculations, to bad timing and simple human error.

It’s smart to have a few tactics up your sleeve…even if just to impress your C.E.O. In that spirit, our incentive experts offered up this list of last-minute incentive tactics to take you from under the wire to over forecast.

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Capture the Power of “Thank You!”

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Showing your gratitude customers isn’t just kind, it can be an extremely cost-effective business strategy. In fact, expressing thanks to customers, the community and other stakeholders pays off for all parties, elevating both happiness levels and ROI. (1)

Come December, people will be overwhelmed with holiday cards and salutations. So we think Thanksgiving is the perfect time to show your thanks while building your business.

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