That oft-quoted statistic about suicide rates spiking during the holiday season is actually a myth — seriously! I did my Snopes homework! — but if the honking car horns drowning out jingle bells and Black Friday fights breaking out at Walmart are any indication, it’s safe to say the holidays do inspire a little stress in American consumers.
So what’s a retailer to do to quell their shoppers’ holiday blues?
You could start by amping up your rewards program, for one. Throwing in a few bonuses for your most loyal customers can be a great way to help them de-stress during the holidays — and help them love you even more.
Here are a few ideas on how to surprise and delight your customers with Christmastime rewards and recognition.
If you flip on the television at any hour of the day, you’re almost guaranteed one of the following: the sound of jingle bells, the sight of snow across your screen…and the smell of the money that will be spent during the Black Friday kickoff to the holiday shopping season practically wafting out of your screen.
Okay, maybe that last example was an over exaggeration, but there is no doubt that Black Friday is serious business for retailers. Customers line up earlier and earlier (sometimes even on Thanksgiving now), and the deals get bigger and crazier every year. So, that begs the question, “Are you doubling down for Black Friday?” Want to begin the season with a burst of energy, but still not sure how to do it?
We’ve scoured the sale papers and patrolled the Internet for a few ideas that could spark your next big Black Friday idea. Take a look:
The holiday season is finally here, which means it’s time to start dressing your business up for Christmas, putting the bells on to bring customers new and old into through your doors.
It can be tempting during these times to blow the doors off with amazing promotions and specials so good customers can’t stay away. Though Maria and the Von Trapp kids just love brown paper packages tied up with string, shoppers these days have something different in mind for their favorite things.
Yes, your customers want a great deal on gifts they buy during the holidays, but they also want transparency for Christmas. Here are four ways to give them everything at the top of their list.
I can’t flip through the television channels without seeing snow falling and hearing jingle bells in commercials. And when I ordered my latte at Starbucks just days after Halloween, the barista handed me a bright red cup. It’s madness! But it’s life.
Yes, the “Christmas creep” is real, and that means that the season will become stressful for your employees even earlier this year. Holidays are taxing for everyone, particularly those whose business picks up exponentially around the holiday season.
We all know that a business with happy employees just plainly does better — and during the holidays, the key to their happiness is showing them how much you appreciate what they’re doing.
Here are four tips on how to be better to your employees.
No matter how many measures you have in place to ensure you’re cultivating customer loyalty — that Restaurant.com incentive program, for example — the power to retain customers and build their loyalty ultimately lies with your employees.
How much do you know about how your employees communicate with your customers? How are they acting during ordinary interactions? How are they responding to customers in distress?
Gaining more insight into your employees’ customer service style may help you better understand how to train them and, in turn, serve your customers that much better. Here’s a look at just a few customer service styles.
It’s no secret that the holiday season is a make-or-break time for retailers. From Black Friday and Cyber Monday to the beginning of the new year, they salivate over those coveted holiday shopping dollars, doing everything they can — advertising, marketing, promotions, incentives and more — to draw people in.
But it’s not just retailers that should be clamoring for new customers at this time. Every small business should be thinking about how to attract new customers during the holidays to start the New Year off right. (Regardless of whether we have a White Christmas, we all need to stay in the black!)
Here are a few ways to increase your chances at an influx of new customers.
On Christmas Eve, the stingy, bah-humbug -declaring Ebenezer Scrooge was visited by three spirits who took him on a whirlwind tour of his Christmases past, present and future. Throughout his midnight journey with those three ghosts, Scrooge learned that ’tis better to give than to receive — that the spirit of the holiday season lies in what you do for others, not for yourself.
With that being said, I doubt there are many retail customers out there today who would turn down an opportunity to treat themselves as they’re buying gifts for their loved ones during the holiday season.
That’s why there’s no better time than the holiday shopping season to consider working incentives into your holiday marketing and promotions.
After five bloody, drug-addled, morally foggy seasons, AMC’s series Breaking Bad has drawn to a close. Here at Restaurant.com, Walter White not only showed us how far an ordinary man is willing to go to protect his family — or, you know, his pride and money — but he also gave us some great pointers on how to run a business.
Walt ruled his drug domain with an iron fist, menacing and (spoilers!) eventually murdering his way to the top, but there could be lessons about influencing customer behavior from Breaking Bad that go beyond the New Mexico desert, beyond the drug trade and right into your own back office.
Here are a few of those lessons.
The holiday season is hurtling toward us. (Did you hear Kmart recently aired its first Christmas ad, not just before Thanksgiving but more than a month before Halloween?
As retailers, it’s easy to get caught up in the ordering and stocking, ensuring you have the hottest products in your market to prepare for the holiday shopping rush. But it’s just as important — or maybe even more so — to prepare your customer service department for everything that might come their way from Black Friday through the New Year.
Here are four ways to get your customer service staff ready for the holidays — so your customers are left feeling merry and bright about your business.
Yes, it’s already time to start thinking about the holidays. (Though if you’re like many business owners, you probably haven’t stopped thinking about last holiday season yet!)
It’s an exciting time, often the busiest and most profitable time of the year, but it’s also one where tensions run high. If you’re in retail or the service industry, you may even need to be thinking about hiring seasonal workers who will need to be trained and brought up to speed before the rush sets in.
Don’t forget your existing employees in preparing for the holidays! You need them to be successful. Here are some ways to get your team running smoothly before the holiday rush.