How Leading Marketers Use Incentives

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Four thousand of the world’s top marketers provided insights on every touchpoint in the customer experience. Overwhelmingly, marketing leaders look to incentives as part of a cohesive customer journey that leads to customer satisfaction, the number one success metric for marketers today.

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Visit us at IFA 2017 in Las Vegas

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Connect with Restaurant.com Business Incentives at the International Franchise Association (IFA) Annual Convention, the biggest franchise event of the year. Make an advance appointment and you’ll get a $100 Restaurant.com Card to try for yourself.

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4 Tactics to Turn Millennials into Loyal Customers

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It’s not hard to see why marketers are making “Generation Y” a priority. There are 80 million millennials in the U.S. alone…packing an annual buying power of $200 billion. (1) Yet marketers are facing a problem: how to get this generation’s attention…and what to do with it once they have it.

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Dine@Home: Meeting Demand for Delivered Gourmet Foods

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One of the hottest new dining trends at Restaurant.com isn’t in restaurants. More and more, consumers are skipping the grocery store and ordering meal kits and gourmet and specialty foods that can be enjoyed at home…and cost less than going out. (1)

To leverage this trend, Restaurant.com now includes home delivery providers through its new Dine@Home collection—an attractive new redemption option.

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Top 5 Most Effective Uses of Incentives in Surveys

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Offering incentives to boost survey response rates is a slam dunk. You want information, people want stuff. And incentives effectively raise response rates! However, it’s not always necessary to use incentives to get the results you need, plus offering incentives too often may skew your data.To save you time, money and bad data, our incentives experts present five scenarios where offering incentives will be your most effective strategy.

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This Holiday, Be the Last-Minute Hero

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There are many reasons a business might need a last-minute promotion in Q4, from under-performing tactics to stock miscalculations, to bad timing and simple human error.

It’s smart to have a few tactics up your sleeve…even if just to impress your C.E.O. In that spirit, our incentive experts offered up this list of last-minute incentive tactics to take you from under the wire to over forecast.

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Capture the Power of “Thank You!”

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Showing your gratitude customers isn’t just kind, it can be an extremely cost-effective business strategy. In fact, expressing thanks to customers, the community and other stakeholders pays off for all parties, elevating both happiness levels and ROI. (1)

Come December, people will be overwhelmed with holiday cards and salutations. So we think Thanksgiving is the perfect time to show your thanks while building your business.

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Turn This Year’s Losers into Next Year’s Winners

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For most of us, Q4 is the time to take a look back at the year and plan for 2017. While we hope that ALL of your 2016 campaigns were a success, you likely had a few misses. So, before you start from scratch, use this quick guide to evaluate any losing promotions to see if they can be recalibrated to be your winners next year.

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Converting BJ’s Wholesale Club Shoppers into Members

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BJ’s Wholesale Club, based in Eastern United States, offers bulk discounts to consumers and businesses on just about everything, from baked beans to computer equipment. As with most warehouse companies, BJ’s keeps prices very low—so low, they are barely above cost. Which makes membership fees a vital component of the company’s business model.

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Giving United Airlines a Lift

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As you may know, United Airlines (NASDAQ: UAUA) operates nearly 4,500 daily departures to more than 300 destinations worldwide. In 1981 the airlines launched MileagePlus®, their industry-leading loyalty program, and have consistently soared with innovative ways for members to earn and redeem miles worldwide. [Read More…]