Confession: I love (and spend way too much time on) Pinterest. Yes, it’s partially because I dig organization and style inspiration. But more importantly, I truly believe that Pinterest is one of the most effective social networks in driving sales for brands. This is especially true if you are an e-commerce retailer. Before we continue, check out what these marketing experts say about Pinterest:
- See it, like it, buy it. “Pinterest converts more people from visitor to customer than any other social network.” -Hubspot
- It drives tons of traffic. “Pinterest now drives more traffic to the Real Simple website than Facebook does.” -AdAge
- Pins get you more inbound links. “Every pin from your website/blog is an inbound link – awesome for organic SEO.” -Duct Tape Marketing
And two thoughts of my own:
- Engagement is “Addictively High.” Visual content is much easier to digest and spread.
- Discover what your audience loves in order to shape future content, strategy & offerings.
Here’s how you can get started with Pinterest in five easy steps!
Organize Your Boards
Before you start pinning, think carefully about how you will organize all of your content. Typically brands have different boards that are organized by category. For example, a retail store may have a board for each type of product they sell (shoes, jewelry, clothing) and boards that represent outfits that could be put together using those items.
While there isn’t a one-size-fits all answer to how many boards your brand should have, typically three to five boards is a great start. Just make sure if you create a board, there are actually images pinned to it. If you’re feeling unsure of how to best organize your boards, check out how some of the bigger brands in your space are organizing theirs.
Pin Images From Your Website and Blog
Once you’ve created your boards, the first thing you should do is pin products and images from your website. Each time you pin an image from your website, an inbound link is created. This means when people find your pin and click on it, they will be brought to your website. These inbound links have Search Engine Optimization value as well. Remember, driving people back to your website is one of the main goals of using Pinterest!
Optimize Your Boards & Pins
As you are pinning products and images from your website to the appropriate board, make sure that each board is categorized. This is important because people search for inspiration by category. Examples of board categories include: Women’s Fashion, Weddings, Design and Products. This simple step will significantly increase your brand’s re-pins and clicks!
After your boards are optimized, make sure each of your pins has a keyword-rich description. For example, instead of pinning a pair of shoes and writing “pretty!” write something like, “4 inch black suede “Product Name” heels by XYZ , $59. Found on YourWebsite.com. #Shoes.” This will ensure people will find your pins and when they get to your pin, they’ll know all the details!
Create Your Own High Quality Images
As you start to get comfortable with Pinterest, you’ll have a ton of fun pinning other people’s images. And while this is important and necessary, creating you own pin-worthy content is what will make Pinterest a worthwhile endeavor for your business.
Your business blog is the perfect place to create pin-worthy content and images. Write “how to” blog posts, top ten lists, posts with before and after photos and share behind-the-scenes pictures. Tips and customer spotlights always go over well too! Then create beautiful images for each post. For example:
Would you rather click on this…
Don’t worry: you won’t need a professional graphic designer to create your own pin-worthy images. Tools like PicMonkey.com allow you to upload a photo or background image, and then add your logo, text overlay and a variety of other features. While there is a free version available, we recommend the premium version, which is $33 per year at the time of this post.
Note: be sure to check your branding guidelines before going too crazy with PicMonkey. Also, be sure to stay consistent with the fonts you use and the placement of your logo on images!
Network with Others
Networking on Pinterest is a bit different than networking on sites like Facebook and Twitter since there is no status update section. Instead, networking consists of actions like:
- Following those who follow you
- Following your customers, prospects, competitors and those who frequently pin pictures within your category
- Liking and leaving comments on images
- Asking your Facebook and Twitter friends to share their Pinterest boards by hosting a “Pinterest Party” (see below- image created via PicMonkey)
- Constantly search for what’s new and click through to the sites images from where content has been pinned from
- Start a list of influential bloggers who you think you could form strategic partnerships with to visually share your product
We hope this blog post enticed you to get strategic with Pinterest for your business! Leave your questions in the comments section!