Capture the Power of “Thank You!”

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Showing your gratitude customers isn’t just kind, it can be an extremely cost-effective business strategy. In fact, expressing thanks to customers, the community and other stakeholders pays off for all parties, elevating both happiness levels and ROI. (1)

Come December, people will be overwhelmed with holiday cards and salutations. So we think Thanksgiving is the perfect time to show your thanks while building your business.

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Turn This Year’s Losers into Next Year’s Winners

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For most of us, Q4 is the time to take a look back at the year and plan for 2017. While we hope that ALL of your 2016 campaigns were a success, you likely had a few misses. So, before you start from scratch, use this quick guide to evaluate any losing promotions to see if they can be recalibrated to be your winners next year.

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Keep and Earn Business with the Right Incentives

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It’s a challenge faced by every type of business—keeping existing customers while attracting new users.

There are lots of facts showing the importance—and difficulty—of doing both.

Twice as many companies—44 percent[1]—concentrate on customer acquisition, while 18 percent focus on retention.

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Your Current Customers Are Your Best Acquisition Tool

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While it’s tempting to focus all of your marketing efforts on acquiring new customers, research shows that there is far more opportunity in marketing to your existing customers. Check out the infographic below on the value of an existing customer for some stats!

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Four Ways to Reach Frugal Customers

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Four ways to reach the most frugal customers.

You’ve probably know them…the three basic types of spenders: The preferred un-conflicted who spend normally and regularly. The rare spendthrift, big spenders who tend to throw money around extravagantly. And the tightwad, the most frugal folks who require a bit more arm-twisting to make any type of purchase. [Read More…]

Key to Successful Incentive Fulfillment

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Accurate, timely and cost-efficient delivery of incentives defines successful fulfillment. In the digital age, some audiences respond well to email and technologically advanced fulfillment approaches. Others prefer non-interactive delivery methods, including direct mail, yet these costs are high due to postage, printing and labor costs. [Read More…]

Treat Moms (and Consumers) to an Extra Helping of Gratitude

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As one of the most lucrative retail and busiest restaurant days of the year, Mother’s Day validates how important (and popular!) it is to show gratitude…and how much moms appreciate being acknowledged.

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Why Is It Important for Your Business to Make New Year’s Resolutions?

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Everyone makes resolutions at the start of a new year. Whether it’s to lose weight, eat healthier, finally get the garage cleaned and organized, or save up for that big vacation, goals are a huge part of the ritual people go through as they prepare for the 12 months to come.

What’s your resolution for 2014? And perhaps more fittingly, what’s your business‘s resolution for 2014?

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Holiday Surprise and Yuletide Delight: Ease Customers’ Stress with Rewards and Recognition

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That oft-quoted statistic about suicide rates spiking during the holiday season is actually a myth — seriously! I did my Snopes homework! — but if the honking car horns drowning out jingle bells and Black Friday fights breaking out at Walmart are any indication, it’s safe to say the holidays do inspire a little stress in American consumers.

So what’s a retailer to do to quell their shoppers’ holiday blues?

You could start by amping up your rewards program, for one. Throwing in a few bonuses for your most loyal customers can be a great way to help them de-stress during the holidays — and help them love you even more.

Here are a few ideas on how to surprise and delight your customers with Christmastime rewards and recognition.

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4 Ways to Be More Transparent This Holiday Season

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The holiday season is finally here, which means it’s time to start dressing your business up for Christmas, putting the bells on to bring customers new and old into through your doors.

It can be tempting during these times to blow the doors off with amazing promotions and specials so good customers can’t stay away. Though Maria and the Von Trapp kids just love brown paper packages tied up with string, shoppers these days have something different in mind for their favorite things.

Yes, your customers want a great deal on gifts they buy during the holidays, but they also want transparency for Christmas. Here are four ways to give them everything at the top of their list.

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