Converting BJ’s Wholesale Club Shoppers into Members

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BJ’s Wholesale Club, based in Eastern United States, offers bulk discounts to consumers and businesses on just about everything, from baked beans to computer equipment. As with most warehouse companies, BJ’s keeps prices very low—so low, they are barely above cost. Which makes membership fees a vital component of the company’s business model.

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Travel Incentives Build Brand Loyalty and Help Business Take Flight

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It’s common knowledge among business managers that incentives—especially those with broad appeal —pay off by drawing and retaining clients and boosting company growth. Yet not all incentives are created equal.

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See Response Rates Take Off

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Discover an irresistible way to motivate consumers. Restaurant.com and Travel Savings Card teamed up to create the Dine & Travel Pass, two compelling incentives bundled into one powerful offer.

Whether your business goals are to attract new purchases, encourage higher spend or reward loyalty, the Dine & Travel Pass adds incredible value—and invaluable customer experiences—to any promotion.

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Keep and Earn Business with the Right Incentives

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It’s a challenge faced by every type of business—keeping existing customers while attracting new users.

There are lots of facts showing the importance—and difficulty—of doing both.

Twice as many companies—44 percent[1]—concentrate on customer acquisition, while 18 percent focus on retention.

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Restaurant.com Expands to 62,000 Restaurant and Providers Nationwide

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Now there are 62,000 reasons for your customers to crave Restaurant.com incentives! We are pleased to welcome even more dining options to the Restaurant.com nationwide network with the addition of Diet-to-Go® and Edible Arrangements®. While we’re continually adding new restaurant partners every day, these two new partners are particularly noteworthy as they expand our offering beyond traditional restaurants.

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Incentives Are a Hot Property for Brokers & Agents

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Good relationships make for better business. In real estate and insurance, clients expect a lot of personalized attention from their agents. An impressive 60% of customers claim to often or always pay more for a better service experience.[i] Thoughtful incentive programs help elevate service levels and nurture real estate and insurance business relationships.

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A Christmas Marketing Plan: It’s Time to Get Festive

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Most enterprise businesses already have their Christmas marketing programs ready to roll. What about your business? While it’s not too late to make a plan for a successful holiday season, it’s the most wonderful time of year to start.600x150_mi-hb-nl-june-1 [Read More…]

Make the Most of Black Friday: 5 Ways to Kick Off the Holiday Shopping Season

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It’s that time of year! It’s time for the sound of jingle bells, the sight of snowflakes floating in store windows…and the smell of the money that retailers will spend on Black Friday to kickoff the holiday shopping season.

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Your Current Customers Are Your Best Acquisition Tool

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While it’s tempting to focus all of your marketing efforts on acquiring new customers, research shows that there is far more opportunity in marketing to your existing customers. Check out the infographic below on the value of an existing customer for some stats!

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Key to Successful Incentive Fulfillment

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Accurate, timely and cost-efficient delivery of incentives defines successful fulfillment. In the digital age, some audiences respond well to email and technologically advanced fulfillment approaches. Others prefer non-interactive delivery methods, including direct mail, yet these costs are high due to postage, printing and labor costs. [Read More…]