There’s Still Time to Work Incentives into Your Holiday Marketing

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On Christmas Eve, the stingy, bah-humbugging Ebenezer Scrooge learned that ’tis better to give than to receive — that the spirit of the holiday season lies in what you do for others, not for yourself.

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Why Your Customers Will Love Their Restaurant.com Incentive

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You are a smart, yet humble business leader. Your decision to reward your customers for choosing your product or service was smart. But your plan to incent reveals that gratitude is a two-way street; reciprocally, your customers will thank you for the valuable gift of Restaurant.com savings! [Read More…]

4 Ways to Be More Transparent This Holiday Season

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The holiday season is finally here, which means it’s time to start dressing your business up for Christmas, putting the bells on to bring customers new and old into through your doors.

It can be tempting during these times to blow the doors off with amazing promotions and specials so good customers can’t stay away. Though Maria and the Von Trapp kids just love brown paper packages tied up with string, shoppers these days have something different in mind for their favorite things.

Yes, your customers want a great deal on gifts they buy during the holidays, but they also want transparency for Christmas. Here are four ways to give them everything at the top of their list.

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5 Tips for an Effective Pinterest Strategy

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Confession: I love (and spend way too much time on) Pinterest. Yes, it’s partially because I dig organization and style inspiration.  But more importantly, I truly believe that Pinterest is one of the most effective social networks in driving sales for brands.  This is especially true if you are an e-commerce retailer. Before we continue, check out what these marketing experts say about Pinterest:

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Use Incentives to Get Your Customers to Spend Like It’s Christmas in July

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shutterstock_87693331 newI’ve written posts on the blog before about the summer slowdown. Warm weather and kids on vacation is a classic combination that leads to stagnant sales — and wistful shopkeepers’ glances out the window at wraparound lines at the ice cream parlor down the street.

I feel your pain! But the trick is never letting ’em see you sweat. Combating the summer slowdown just takes a little out-of-the-box thinking.

Create Christmas in July by making summer an exciting time for your business. Here are three ideas for using incentives and other special offers to boost sales or upsell during an ordinarily slow summer.

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The Four Pillars of LinkedIn for Small Business

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Linked InMost people aren’t sure how LinkedIn can be used beyond a job search.  This probably explains why countless small business owners have asked me for advice on LinkedIn over the years.  In today’s post, I’ll walk you through what I consider the four pillars of using LinkedIn for business.

 Completely Fill Out Your Company Profile

While it may seem overly simple, one of the easiest and most important things you can do on LinkedIn is fill out your entire company (and personal!) profile.  Include a keyword-rich description of what you do and the problems you solve for your customers so that people who are searching can find you. It’s also important that you fill out information on your location, website, industry, business type and company size.  This will help your prospects and job candidates understand who you are as a business. [Read More…]

Want to Boost Sales During the Lazy Summer Months? Try a Travel Promotion!

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shutterstock_109696760Few business owners understand the doldrums of summer better than retailers. No matter how busy your store is the rest of the year, it’s pretty much guaranteed that business will grind to a near halt when school’s out for the summer.

With many families opting to spend time together outdoors, at amusement parks, on weekend getaways and longer trips — and no major gift-giving holidays in sight beyond Father’s Day — summer slowdowns are the nature of the retail beast.

Here’s an idea: Try a travel promotion! Your customers are already entertaining their wildest feelings of wanderlust, so why not join them in the fun? We’ve got a few suggestions on how to bump yourself closer to top of mind when all your customers can think of is a summer escape.

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Know Your Customer and How to Appeal To Them

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shutterstock_121852699We live in a consumer culture where almost no one pays full price for anything anymore. Sales, reductions and promotions are the way of the world, and as small businesses in particular, it can be tempting to fall into the trap of creating a promotion around every big holiday and occasion.

It can be a great way to ride the wave of consumer consciousness and make yourself stand out in an otherwise crowded marketplace! But there’s a danger in that, too.

What if your customers aren’t actually interested in the promotion you’re offering — even if “everyone else is doing it?” Do you risk alienating other potentially loyal customers with blanket-coverage promotions? Have you really considered YOUR customers when building these special-occasion sales and promotions?

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Five Ways You Could Use Restaurant.com Gift Cards in a Father’s Day promo

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shutterstock_131318981Another holiday is upon us and that means many businesses are scrambling to come up with a good promotion.  We’ve been there and we can help.  Luckily, Restaurant.com gift cards complement Father’s Day promotions especially well.  Here are five Father’s Day Promo ideas to get you started!

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Five Companies That Use Incentives to Encourage Environmentally Friendly Behavior

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From the perspective of both the marketer and the consumer, I can’t help but love a good incentive promotion.  These little delights encourage customer loyalty, reward referrals and are a great way of saying “thank you” to regular patrons.

Lately, I’ve noticed that some of my favorite brands are using incentives to drive different types of actions.  Specifically, many brands are using incentives to drive Earth-friendly APR5_shutterstock_121767160behavior.  In a world where a brand’s corporate social responsibility is often as important as the quality of its products and services, this is an incentive strategy that’s worth considering.

Here are five leading brands that wisely offer incentives in exchange for environmentally friendly behavior (and promote spending dollars with them at the same time!)

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