Converting BJ’s Wholesale Club Shoppers into Members

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BJ’s Wholesale Club, based in Eastern United States, offers bulk discounts to consumers and businesses on just about everything, from baked beans to computer equipment. As with most warehouse companies, BJ’s keeps prices very low—so low, they are barely above cost. Which makes membership fees a vital component of the company’s business model.

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Incentives Are a Hot Property for Brokers & Agents

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Good relationships make for better business. In real estate and insurance, clients expect a lot of personalized attention from their agents. An impressive 60% of customers claim to often or always pay more for a better service experience.[i] Thoughtful incentive programs help elevate service levels and nurture real estate and insurance business relationships.

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A Christmas Marketing Plan: It’s Time to Get Festive

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Most enterprise businesses already have their Christmas marketing programs ready to roll. What about your business? While it’s not too late to make a plan for a successful holiday season, it’s the most wonderful time of year to start.600x150_mi-hb-nl-june-1 [Read More…]

Incentive Techniques and Tips

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Today’s incentive market is full of choices. So it’s important to choose wisely with incentives that appeal to the tastes of your customer base, while fulfilling a variety of goals for your business, from branding and loyalty to increased revenue.

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Make the Most of Black Friday: 5 Ways to Kick Off the Holiday Shopping Season

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It’s that time of year! It’s time for the sound of jingle bells, the sight of snowflakes floating in store windows…and the smell of the money that retailers will spend on Black Friday to kickoff the holiday shopping season.

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Your Current Customers Are Your Best Acquisition Tool

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While it’s tempting to focus all of your marketing efforts on acquiring new customers, research shows that there is far more opportunity in marketing to your existing customers. Check out the infographic below on the value of an existing customer for some stats!

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Four Ways to Reach Frugal Customers

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Four ways to reach the most frugal customers.

You’ve probably know them…the three basic types of spenders: The preferred un-conflicted who spend normally and regularly. The rare spendthrift, big spenders who tend to throw money around extravagantly. And the tightwad, the most frugal folks who require a bit more arm-twisting to make any type of purchase. [Read More…]

4 Ways to Be More Transparent This Holiday Season

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The holiday season is finally here, which means it’s time to start dressing your business up for Christmas, putting the bells on to bring customers new and old into through your doors.

It can be tempting during these times to blow the doors off with amazing promotions and specials so good customers can’t stay away. Though Maria and the Von Trapp kids just love brown paper packages tied up with string, shoppers these days have something different in mind for their favorite things.

Yes, your customers want a great deal on gifts they buy during the holidays, but they also want transparency for Christmas. Here are four ways to give them everything at the top of their list.

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5 Tips for an Effective Pinterest Strategy

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Confession: I love (and spend way too much time on) Pinterest. Yes, it’s partially because I dig organization and style inspiration.  But more importantly, I truly believe that Pinterest is one of the most effective social networks in driving sales for brands.  This is especially true if you are an e-commerce retailer. Before we continue, check out what these marketing experts say about Pinterest:

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Use Incentives to Get Your Customers to Spend Like It’s Christmas in July

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shutterstock_87693331 newI’ve written posts on the blog before about the summer slowdown. Warm weather and kids on vacation is a classic combination that leads to stagnant sales — and wistful shopkeepers’ glances out the window at wraparound lines at the ice cream parlor down the street.

I feel your pain! But the trick is never letting ’em see you sweat. Combating the summer slowdown just takes a little out-of-the-box thinking.

Create Christmas in July by making summer an exciting time for your business. Here are three ideas for using incentives and other special offers to boost sales or upsell during an ordinarily slow summer.

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