Make Your Dream Customers a Reality with Referrals


It’s a marketer’s dream. A new customer walks into your purchase stream, trusting you, wanting your product and ready to purchase. Why aren’t you living it?

WOMM (word of mouth marketing) and referrals, according to Forbes, “has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company…” In a recent study, 64% of marketing executives indicated that they agree and believe WOMM is the most effective…however, only 6% say they have mastered it.(1)

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Achieve Referral Nirvana

To boost your referral program or start a new one, check out this idea-packed post from the team at Extole, with 10 ways to test and optimize referral programs. We like numbers 4, 7 and 9.

We’re Taking Our Own Advice

In fact, we recently started a Refer-A-Friend program for consumer marketing, incenting referrals by offering $10 Cards, of course. Customers can redeem the free cards for any of our 22,000 restaurants nationwide. It’s new and we’re still analyzing the data, but it’s safe to say this WOMM is really working!

Visit to learn more about our incentives.


1 Why Word Of Mouth Marketing Is The Most Important Social Media

2 Under The Influence: Consumer Trust In Advertising

10 Ways to Drive More Word of Mouth from Your Customer Referral Program

3 Why Aren’t All Marketers Making Use of Referral Marketing Strategies?

92% of consumers trust recommendations from their friends and family over all forms of advertising.

83% of consumers are willing to refer after a positive experience—yet only 29% actually do” – Texas Tech.

7 Surprising Stats about Customer Referral Programs

Consumer Trust in Online, Social and Mobile Advertising Grows

What Is Earned Media? 50 Stats That May Surprise You