It’s a marketer’s dream. A new customer walks into your purchase stream, trusting you, wanting your product and ready to purchase. Why aren’t you living it?
WOMM (word of mouth marketing) and referrals, according to Forbes, “has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company…” In a recent study, 64% of marketing executives indicated that they agree and believe WOMM is the most effective…however, only 6% say they have mastered it.(1)
Achieve Referral Nirvana
To boost your referral program or start a new one, check out this idea-packed post from the team at Extole, with 10 ways to test and optimize referral programs. We like numbers 4, 7 and 9.
We’re Taking Our Own Advice
In fact, we recently started a Refer-A-Friend program for Restaurant.com consumer marketing, incenting referrals by offering $10 Restaurant.com Cards, of course. Customers can redeem the free cards for any of our 22,000 restaurants nationwide. It’s new and we’re still analyzing the data, but it’s safe to say this WOMM is really working!
Visit Incentives.Restaurant.com to learn more about our incentives.
92% of consumers trust recommendations from their friends and family over all forms of advertising.
83% of consumers are willing to refer after a positive experience—yet only 29% actually do” – Texas Tech. http://www.referralsaasquatch.com/7-surprising-stats-about-customer-referral-programs/