Top 5 Most Effective Uses of Incentives in Surveys

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Offering incentives to boost survey response rates is a slam dunk. You want information, people want stuff. And incentives effectively raise response rates! However, it’s not always necessary to use incentives to get the results you need, plus offering incentives too often may skew your data.To save you time, money and bad data, our incentives experts present five scenarios where offering incentives will be your most effective strategy.

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This Holiday, Be the Last-Minute Hero

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There are many reasons a business might need a last-minute promotion in Q4, from under-performing tactics to stock miscalculations, to bad timing and simple human error.

It’s smart to have a few tactics up your sleeve…even if just to impress your C.E.O. In that spirit, our incentive experts offered up this list of last-minute incentive tactics to take you from under the wire to over forecast.

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Capture the Power of “Thank You!”

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Showing your gratitude customers isn’t just kind, it can be an extremely cost-effective business strategy. In fact, expressing thanks to customers, the community and other stakeholders pays off for all parties, elevating both happiness levels and ROI. (1)

Come December, people will be overwhelmed with holiday cards and salutations. So we think Thanksgiving is the perfect time to show your thanks while building your business.

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Turn This Year’s Losers into Next Year’s Winners

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For most of us, Q4 is the time to take a look back at the year and plan for 2017. While we hope that ALL of your 2016 campaigns were a success, you likely had a few misses. So, before you start from scratch, use this quick guide to evaluate any losing promotions to see if they can be recalibrated to be your winners next year.

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Converting BJ’s Wholesale Club Shoppers into Members

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BJ’s Wholesale Club, based in Eastern United States, offers bulk discounts to consumers and businesses on just about everything, from baked beans to computer equipment. As with most warehouse companies, BJ’s keeps prices very low—so low, they are barely above cost. Which makes membership fees a vital component of the company’s business model.

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Face Time with Dane James, Vice President of Sales

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He just joined the team in July, but already, Dane James’ Restaurant.com colleagues consider him a polished professional, a strong leader and someone with deep knowledge of developing and managing teams.

Dane comes to Restaurant.com from Essendant, Inc.—a major supplier of workplace essentials—and spent his career managing teams of all sizes.

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Travel Incentives Build Brand Loyalty and Help Business Take Flight

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It’s common knowledge among business managers that incentives—especially those with broad appeal —pay off by drawing and retaining clients and boosting company growth. Yet not all incentives are created equal.

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New Branding to Better Serve You

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“When you’re finished changing, you’re finished.” Ben Franklin’s words still resonate, especially when it comes to business updates.

We’ve been offering Restaurant.com incentives for more than a decade. Since then, we’ve helped thousands of businesses achieve their marketing goals and grow, all while building our own resources, delivering high-touch services and adding to our team of experts.

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See Response Rates Take Off

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Discover an irresistible way to motivate consumers. Restaurant.com and Travel Savings Card teamed up to create the Dine & Travel Pass, two compelling incentives bundled into one powerful offer.

Whether your business goals are to attract new purchases, encourage higher spend or reward loyalty, the Dine & Travel Pass adds incredible value—and invaluable customer experiences—to any promotion.

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Keep and Earn Business with the Right Incentives

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It’s a challenge faced by every type of business—keeping existing customers while attracting new users.

There are lots of facts showing the importance—and difficulty—of doing both.

Twice as many companies—44 percent[1]—concentrate on customer acquisition, while 18 percent focus on retention.

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