Why Is It Important for Your Business to Make New Year’s Resolutions?













Everyone makes resolutions at the start of a new year. Whether it’s to lose weight, eat healthier, finally get the garage cleaned and organized, or save up for that big vacation, goals are a huge part of the ritual people go through as they prepare for the 12 months to come.

What’s your resolution for 2014? And perhaps more fittingly, what’s your business‘s resolution for 2014?

That’s right: They’re not as common as the lose-weight or save-money resolutions, but it might be even more important for you to consider making some sweeping goals for your company in the new year. I’m not talking about sales projections or marketing targets — you make those every quarter and expect to hit them or adjust accordingly the following quarter — but those goals that really stretch you to be a better business overall by the time you take stock at the end of the year.

So, what will your resolution be?

There are plenty of ways you can improve your business, but I suggest taking a good look at your rewards program or incentives program. Here are three great ways to reinvent your rewards program for 2014.

Surprise Your Rewards Program Members

Resolve in 2014 to keep your customers guessing as to what rewards and incentives are coming next. Surprise and delight are your two greatest weapons in the fight to rise above your competition.

And when you introduce something worth getting excited about…don’t hesitate to tell your customers about the new opportunities! Show your appreciation to these customers by informing them on your business’s innovations and developments before telling anyone else.

Offer More Appealing Rewards

What good is a loyalty program that doesn’t actually provide an incentive for your customers to be more loyal? Revamp your rewards program with incentives that your customers can really to get excited about.

Restaurant.com gift cards are a great example of rewards that excite. Imagine how a customer would feel being rewarded with a date night, or a family dinner, or a celebration of a job well done — just for doing business with your company.

Make it Easier to Redeem Rewards

If your rewards don’t involve something available directly in your store, make it easy-as-pie to redeem those rewards. Paper gift certificates and in-store pickups are a thing of the past!

In this age of Internet and instant gratification, customers love the immediacy of being able to redeem rewards online. Resolve to add rewards that offer instant, from-home redemption, like Restaurant.com gift cards.

Don’t Have One? Start Your Rewards Program Now

And if you don’t already have one, why not consider starting an incentive program to reward your most loyal customers? It’s a way to encourage customers to return to your business again and again.

And for those customers who are already loyal to you, it’s the perfect way to transform them into passionate advocates instead of simply returning clients.

Ready to start building your rewards program? Want advice on how to polish and improve your rewards program for the new year? Contact Restaurant.com today to talk about how you can create more loyal customers in 2014.